Category: Marketing

Marketing Tips

On the SheepThings Podcast, marketing emails and questions are becoming more prevalent. How do I market my sheep? That is such a broad question and I usually start with, “That depends ….” That is the easy part. When you first started in the sheep business, determining who your market is

Read More »

Buying Parasite Resistance: considerations for greater success

Often producers interested in adding genetics for parasite resistance to their flock are faced with deciphering the fecal egg count (FEC) EBVs listed on a stall card or catalog at an auction (online or in person). Is that enough information to identify a parasite resistant animal? In my experience, no.

Read More »

Where to Buy Sheep

We often get asked “Where’s the best place to buy sheep?” A lot depends on your goals and what you’ll use the sheep for, but one thing is pretty much certain: Don’t buy sheep from the local sale barn. Below are some of the more common sale venues with some

Read More »

Impact of NSIP Status on Ram Value

In 2022, the Southwest Virginia Agricultural Research and Extension Center hosted its 10th ram test and sale. Over the years, the program has developed a strong reputation for the development and identification of superior rams for growth and parasite resistance in a forage-based environment. Historically, the test has included rams

Read More »

Shepherd to Shepherd: Producer Forum Blog #4

For our fourth and final producer forum we asked our four shepherds to share some words of wisdom. As usual, their answers are as varied as their production systems and geographic location. What has your experience taught you over the years and what nuggets or advice would you share with

Read More »

Preparations for Sale Season

In this blog, EAPK member Becky Shultz of Prairie Lane Farm shares some tips and suggestions for preparing sheep for marketing and transport to sales.     Sale season is quickly approaching and we all begin to think about how to market and present our Katahdins. NSIP data has been submitted and

Read More »

Selling Lamb Retail Cuts Off-Farm

There is a continuing trend among animal product consumers – they want sustainably and humanely raised meat, milk and eggs. Generation Z is the driving force behind consumers wanting to know exactly where their food comes from and the values behind the farming operation. With this trend, many cattle, hog,

Read More »